Must-have moves
Show blueprint as inspectable proof.Show code as inspectable proof.Show customer proof as inspectable proof.Include customer trust evidence.Include docs trust evidence.Include pricing clarity trust evidence.Treat trust as a first-class section job.Treat conversion as a first-class section job.
Differentiators
Code proof objectCompliance / Security Badge visual patternDocs trust signalIcon / SVG System visual patternIntegration Logos visual patternPricing Clarity trust signalPricing proof objectSecurity proof object
White space
Do the opposite of: Trust section has visuals, but they appear decorative or too small to carry the claim.Do the opposite of: Conversion section has visuals, but they appear decorative or too small to carry the claim.Do the opposite of: Pricing section has visuals, but they appear decorative or too small to carry the claim.Do the opposite of: Trust section is missing expected visual evidence: integration_logo, customer_person_image, compliance_security_badge.Do the opposite of: 3 major section(s) are missing section-matched visual evidence.Do the opposite of: abstract: abstract visual language
Proof objects
BlueprintCodeCustomer ProofIntegrationPricingSecurity
Trust signals
CustomerDocsPricing ClaritySecurity
Taste labels
abstractdenseeditorialenterprise-safefounder-ledhigh-trustoverdesignedproduct-specific
Visual roles
Background DecorationBackground Hero ImageChart / GraphCompliance / Security BadgeCustomer / Person ImageHero / Primary VisualIcon / SVG SystemIntegration Logos
Common patterns
Code proof objectCompliance / Security Badge visual patternDocs trust signalIcon / SVG System visual patternIntegration Logos visual patternPricing Clarity trust signalPricing proof objectSecurity proof object
Risks
Conversion section has visuals, but they appear decorative or too small to carry the claim.Pricing section has visuals, but they appear decorative or too small to carry the claim.Decorative visual may not support a buyer claim.The page may feel sterile even though image tags exist.Trust section has visuals, but they appear decorative or too small to carry the claim.Visitors may not know the next action.3 major section(s) are missing section-matched visual evidence.Education section has visuals, but they appear decorative or too small to carry the claim.
Anti-patterns
Conversion section has visuals, but they appear decorative or too small to carry the claim.Pricing section has visuals, but they appear decorative or too small to carry the claim.Decorative visual may not support a buyer claim.The page may feel sterile even though image tags exist.Trust section has visuals, but they appear decorative or too small to carry the claim.Visitors may not know the next action.Education section has visuals, but they appear decorative or too small to carry the claim.Product section has visuals, but they appear decorative or too small to carry the claim.