Section anatomy

Compare the jobs inside the page.

brief/ studies each major section by buyer question, copy role, proof burden, visual support, conversion job, repeated gaps, and real references.

1 observed / 0% supported

product/

What is the actual product, and can I inspect how it works?

Supported

Partial

Missing

Decorative

Section job

Make the product inspectable through real UI, output artifacts, workflows, and feature hierarchy.

Copy role

Concrete feature language tied to user tasks, not generic benefit fog.

Proof role

Inspectable UI state, dashboard, report, code, receipt, output, or before-after artifact.

Conversion role

Let interest deepen into demo, docs, use case, or feature proof.

Expected visuals

chart_graphdashboard_screenshothero_product_screenshotui_mockup

Detected visuals

compliance_security_badgeicon_systemintegration_logoui_mockup

Common gaps

Product section has visuals, but they appear decorative or too small to carry the claim.

Recommendations

Add a product visual: UI state, dashboard screenshot, report preview, workflow diagram, or before/after output.

References

Internet for people, not profit

mozilla.org / ai

decorative-only

Get to know Mozilla today Mozilla is not only standing up for the open internet we originally helped to build, but also shaping what the internet is becoming in the AI era. Mozilla is rewiring itself for a new era. Our a

Product section has visuals, but they appear decorative or too small to carry the claim.

1 observed / 0% supported

workflow/

How does the product move me from problem to outcome?

Supported

Partial

Missing

Decorative

Section job

Explain sequence, causality, handoffs, inputs, actions, and outcomes.

Copy role

Step labels, verbs, before-after movement, and operational clarity.

Proof role

Diagram, timeline, automation path, data flow, or process evidence.

Conversion role

Move from understanding to trying the mechanism or seeing implementation.

Expected visuals

technical_architecture_diagramvideo_demo_embedworkflow_diagram

Detected visuals

ui_mockup

Common gaps

Workflow section has visuals, but they appear decorative or too small to carry the claim.

Recommendations

Add a workflow visual that shows inputs, actions, outputs, and the human or system handoff.

References

Internet for people, not profit

mozilla.org / ai

decorative-only

One subscription for all your devices Included in subscription: Connect up to 5 devices Access 500 servers in 30+ countries 30-day money-back guarantee (for first-time customers only) Recommended Annual $4.99/month + tax

Workflow section has visuals, but they appear decorative or too small to carry the claim.

20 observed / 5% supported

trust/

Can I believe this company with my data, money, team, or reputation?

Supported

Partial

Missing

Decorative

Section job

Reduce perceived risk with customer, security, compliance, operational, and support proof.

Copy role

Risk language, named evidence, customer context, and objection handling.

Proof role

Logos, testimonials, security badges, docs/status, compliance, reviews, or implementation proof.

Conversion role

Lower fear before a high-intent CTA.

Expected visuals

compliance_security_badgecustomer_person_imageintegration_logo

Detected visuals

integration_logoui_mockupcompliance_security_badgeicon_systemchart_graphabstract_decorationeditorial_photo_hero

Common gaps

Trust section has visuals, but they appear decorative or too small to carry the claim.Trust section is missing expected visual evidence: integration_logo, customer_person_image, compliance_security_badge.

Recommendations

Add trust visuals such as customer logos, security/compliance badges, real customer proof, or implementation context.

References

Internet for people, not profit

mozilla.org / ai

supported

Find out if your personal data has been leaked Protect your privacy with Mozilla Monitor Scan to see if your credit card information, phone number, and more has been leaked in a data breach.Get notified instantly if your

Add trust visuals such as customer logos, security/compliance badges, real customer proof, or implementation context.

Internet for people, not profit

mozilla.org / ai

decorative-only

Support Product Help File a Bug Localize Mozilla Security

Trust section has visuals, but they appear decorative or too small to carry the claim.

Internet for people, not profit

mozilla.org / ai

decorative-only

Products Firefox is just the beginning. Mozilla’s family of products are all designed to keep you safer and smarter online. Firefox Get the browser that blocks 2000+ data trackers automatically. Enhanced Tracking Protect

Trust section has visuals, but they appear decorative or too small to carry the claim.

Internet for people, not profit

mozilla.org / ai

decorative-only

Firefox Get the browser that blocks 2000+ data trackers automatically. Enhanced Tracking Protection comes standard in every Firefox browser. Download Firefox Firefox is no longer supported on Windows 8.1 and below. Pleas

Trust section has visuals, but they appear decorative or too small to carry the claim.

Internet for people, not profit

mozilla.org / ai

decorative-only

Support Product Help File a Bug Localize Mozilla Security

Trust section has visuals, but they appear decorative or too small to carry the claim.

6 observed / 0% supported

pricing/

What does it cost, what do I get, and what risk am I taking?

Supported

Partial

Missing

Decorative

Section job

Turn cost into a clear decision by linking plans, value, risk reversal, and eligibility.

Copy role

Plain plan names, eligibility, value boundaries, and comparison copy.

Proof role

Plan comparison, ROI, calculator, billing artifact, guarantee, or compliance reassurance.

Conversion role

Move qualified buyers into checkout, sales, trial, or plan comparison.

Expected visuals

compliance_security_badgedashboard_screenshotreport_document_preview

Detected visuals

compliance_security_badgeintegration_logoui_mockup

Common gaps

Pricing section has visuals, but they appear decorative or too small to carry the claim.

Recommendations

Add pricing-support visuals such as plan comparison states, ROI proof, billing artifacts, or trust/compliance evidence.

References

Internet for people, not profit

mozilla.org / ai

decorative-only

Developers Developer Edition Enterprise Tools MDN Firefox Release Notes

Pricing section has visuals, but they appear decorative or too small to carry the claim.

Internet for people, not profit

mozilla.org / ai

decorative-only

Developers Developer Edition Enterprise Tools MDN Firefox Release Notes

Pricing section has visuals, but they appear decorative or too small to carry the claim.

Internet for people, not profit

mozilla.org / ai

decorative-only

Developers Developer Edition Enterprise Tools MDN Firefox Release Notes

Pricing section has visuals, but they appear decorative or too small to carry the claim.

Internet for people, not profit

mozilla.org / ai

decorative-only

Developers Developer Edition Enterprise Tools MDN Firefox Release Notes

Pricing section has visuals, but they appear decorative or too small to carry the claim.

Internet for people, not profit

mozilla.org / ai

decorative-only

Developers Developer Edition Enterprise Tools MDN Firefox Release Notes

Pricing section has visuals, but they appear decorative or too small to carry the claim.

1 observed / 0% supported

education/

Can this team teach me, support me, or prove category authority?

Supported

Partial

Missing

Decorative

Section job

Build category confidence with docs, guides, research, developer material, or expert context.

Copy role

Useful teaching language that proves expertise before asking for conversion.

Proof role

Docs, benchmarks, examples, templates, diagrams, or technical depth.

Conversion role

Convert learning intent into saved resource, docs, demo, or product exploration.

Expected visuals

report_document_previewtechnical_architecture_diagramworkflow_diagram

Detected visuals

ui_mockup

Common gaps

Education section has visuals, but they appear decorative or too small to carry the claim.

Recommendations

Add a visual asset that supports this section's claim. Target roles: technical_architecture_diagram, report_document_preview, workflow_diagram.

References

Internet for people, not profit

mozilla.org / ai

decorative-only

Learn more from our experts Do you need a VPN at home? Here’s 5 reasons you might. What is an IP address? How your location is tracked and how you can limit sharing it See more resources

Education section has visuals, but they appear decorative or too small to carry the claim.

6 observed / 0% supported

conversion/

What should I do next, and why is now the right moment?

Supported

Partial

Missing

Decorative

Section job

Close or route intent without adding cognitive load.

Copy role

Direct next action with a reason to act and a lower-friction secondary path.

Proof role

Final reassurance, summarized proof, urgency, or friction-removal evidence.

Conversion role

Resolve final hesitation and route the visitor to the correct action.

Expected visuals

customer_person_imagehero_product_screenshotui_mockup

Detected visuals

compliance_security_badgeintegration_logoui_mockup

Common gaps

Conversion section has visuals, but they appear decorative or too small to carry the claim.

Recommendations

Add a visual asset that supports this section's claim. Target roles: hero_product_screenshot, ui_mockup, customer_person_image.

References

Internet for people, not profit

mozilla.org / ai

decorative-only

Company Leadership Press Center Careers Merch Store Contact

Conversion section has visuals, but they appear decorative or too small to carry the claim.

Internet for people, not profit

mozilla.org / ai

decorative-only

Company Leadership Press Center Careers Merch Store Contact

Conversion section has visuals, but they appear decorative or too small to carry the claim.

Internet for people, not profit

mozilla.org / ai

decorative-only

Company Leadership Press Center Careers Merch Store Contact

Conversion section has visuals, but they appear decorative or too small to carry the claim.

Internet for people, not profit

mozilla.org / ai

decorative-only

Company Leadership Press Center Careers Merch Store Contact

Conversion section has visuals, but they appear decorative or too small to carry the claim.

Internet for people, not profit

mozilla.org / ai

decorative-only

Company Leadership Press Center Careers Merch Store Contact

Conversion section has visuals, but they appear decorative or too small to carry the claim.