section-structure / ai / trust
Trust visual support
A trust section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-onlysection visual supportclaim-to-asset match
Risk: Trust section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Trust section has visuals, but they appear decorative or too small to carry the claim.
Add trust visuals such as customer logos, security/compliance badges, real customer proof, or implementation context.
visual-evidence / ai / visual
UI Mockup visual pattern
A visual asset performs proof work on the page.
visual assetproofui_mockup
Evidence
Mozilla m24-c-navigation-logo-image https://www.mozilla.org/media/img/logos/m24/lockup-black.f2ddba3f0724.svg Menu Products Close Products menu Firefox browsers Mozilla VPN Mozilla (100x24, above fold)
mzp-c-split-media-asset https://www.mozilla.org/media/img/products/vpn/landing-refresh/vpn-hero-400.a853fd4ce95e.png (400x320, above fold)
visual-evidence / ai / visual
Customer / Person Image visual pattern
A visual asset performs emotion work on the page.
visual assetemotioncustomer_person_image
Evidence
Person with a laptop bag and Mozilla lanyard. https://www.mozilla.org/media/cms/images/community-2752.width-1376.jpg (1376x590, below fold)
visual-evidence / ai / visual
Technical Architecture Diagram visual pattern
A visual asset performs clarity work on the page.
visual assetclaritytechnical_architecture_diagram
Evidence
A cloud. https://www.mozilla.org/media/cms/images/4.2e16d0ba.fill-600x480.png (448x358, below fold)
proof / ai / proof
Code proof object
The page uses a concrete artifact or claim as proof.
proof objectcode
proof / ai / proof
Pricing proof object
The page uses a concrete artifact or claim as proof.
proof objectpricing
proof / ai / proof
Security proof object
The page uses a concrete artifact or claim as proof.
proof objectsecurity
proof / ai / proof
Code proof object
The page uses a concrete artifact or claim as proof.
proof objectcode
proof / ai / proof
Pricing proof object
The page uses a concrete artifact or claim as proof.
proof objectpricing
proof / ai / proof
Security proof object
The page uses a concrete artifact or claim as proof.
proof objectsecurity
proof / ai / proof
Customer Proof proof object
The page uses a concrete artifact or claim as proof.
proof objectcustomer_proof
proof / ai / proof
Integration proof object
The page uses a concrete artifact or claim as proof.
proof objectintegration
proof / ai / proof
Code proof object
The page uses a concrete artifact or claim as proof.
proof objectcode
proof / ai / proof
Pricing proof object
The page uses a concrete artifact or claim as proof.
proof objectpricing
proof / ai / proof
Security proof object
The page uses a concrete artifact or claim as proof.
proof objectsecurity
proof / ai / proof
Blueprint proof object
The page uses a concrete artifact or claim as proof.
proof objectblueprint
proof / ai / proof
Code proof object
The page uses a concrete artifact or claim as proof.
proof objectcode
proof / ai / proof
Pricing proof object
The page uses a concrete artifact or claim as proof.
proof objectpricing
proof / ai / proof
Security proof object
The page uses a concrete artifact or claim as proof.
proof objectsecurity
trust / ai / trust
Docs trust signal
The page uses trust evidence to reduce buyer risk.
trust signaldocs
trust / ai / trust
Pricing Clarity trust signal
The page uses trust evidence to reduce buyer risk.
trust signalpricing_clarity
trust / ai / trust
Security trust signal
The page uses trust evidence to reduce buyer risk.
trust signalsecurity
anti-pattern / ai / visual
All-icons no-substantial-visual risk
The page has images but no large inspection-worthy asset.
anti-slopsmall visuals only
Risk: The page may feel sterile even though image tags exist.
Evidence
12 image(s), 0 large visual(s).
trust / ai / trust
Docs trust signal
The page uses trust evidence to reduce buyer risk.
trust signaldocs
trust / ai / trust
Pricing Clarity trust signal
The page uses trust evidence to reduce buyer risk.
trust signalpricing_clarity
trust / ai / trust
Security trust signal
The page uses trust evidence to reduce buyer risk.
trust signalsecurity
anti-pattern / ai / visual
All-icons no-substantial-visual risk
The page has images but no large inspection-worthy asset.
anti-slopsmall visuals only
Risk: The page may feel sterile even though image tags exist.
Evidence
30 image(s), 0 large visual(s).
trust / ai / trust
Customer trust signal
The page uses trust evidence to reduce buyer risk.
trust signalcustomer
anti-pattern / ai / visual
All-icons no-substantial-visual risk
The page has images but no large inspection-worthy asset.
anti-slopsmall visuals only
Risk: The page may feel sterile even though image tags exist.
Evidence
12 image(s), 0 large visual(s).
trust / ai / trust
Docs trust signal
The page uses trust evidence to reduce buyer risk.
trust signaldocs
trust / ai / trust
Pricing Clarity trust signal
The page uses trust evidence to reduce buyer risk.
trust signalpricing_clarity
trust / ai / trust
Security trust signal
The page uses trust evidence to reduce buyer risk.
trust signalsecurity
trust / ai / trust
Docs trust signal
The page uses trust evidence to reduce buyer risk.
trust signaldocs
trust / ai / trust
Pricing Clarity trust signal
The page uses trust evidence to reduce buyer risk.
trust signalpricing_clarity
trust / ai / trust
Security trust signal
The page uses trust evidence to reduce buyer risk.
trust signalsecurity
section-structure / ai / conversion
Conversion visual support
A conversion section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Conversion section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Conversion section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / pricing
Pricing visual support
A pricing section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Pricing section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Pricing section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / conversion
Conversion visual support
A conversion section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Conversion section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Conversion section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / pricing
Pricing visual support
A pricing section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Pricing section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Pricing section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / trust
Trust visual support
A trust section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Trust section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Trust section has visuals, but they appear decorative or too small to carry the claim.
visual-evidence / ai / visual
Chart / Graph visual pattern
A visual asset performs clarity work on the page.
visual assetclaritychart_graph
Evidence
Mozilla Monitor See if you’ve been part of a data breach. If so, let us automatically get your private info back for you and continually monitor your identity for new leaks. Check (16x16, above fold)
section-structure / ai / education
Education visual support
A education section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Education section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Education section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / workflow
Workflow visual support
A workflow section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Workflow section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Workflow section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / conversion
Conversion visual support
A conversion section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Conversion section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Conversion section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / pricing
Pricing visual support
A pricing section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Pricing section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Pricing section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / trust
Trust visual support
A trust section is judged by whether its visual evidence supports its claim.
section visual gapmissingdecorative-only
Risk: Trust section is missing expected visual evidence: integration_logo, customer_person_image, compliance_security_badge.
Evidence
Trust section is missing expected visual evidence: integration_logo, customer_person_image, compliance_security_badge.
Trust section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / conversion
Conversion visual support
A conversion section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Conversion section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Conversion section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / pricing
Pricing visual support
A pricing section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Pricing section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Pricing section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / product
Product visual support
A product section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Product section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Product section has visuals, but they appear decorative or too small to carry the claim.
section-structure / ai / trust
Trust visual support
A trust section is judged by whether its visual evidence supports its claim.
section visual gapdecorative-only
Risk: Trust section has visuals, but they appear decorative or too small to carry the claim.
Evidence
Trust section has visuals, but they appear decorative or too small to carry the claim.
conversion / ai / conversion
Primary CTA path
The page exposes at least one primary conversion action.
primary CTAconversion path
Evidence
Explore New Open Source Tools
visual-evidence / ai / visual
Compliance / Security Badge visual pattern
A visual asset performs trust work on the page.
visual assettrustcompliance_security_badge
Evidence
mzp-c-picto-image https://www.mozilla.org/media/protocol/img/logos/firefox/browser/focus/logo.aac3e33175cb.svg Firefox Focus Your dedicated privacy browser with automatic tracking (64x64, above fold)
mzp-c-picto-image https://www.mozilla.org/media/img/products/vpn/landing-refresh/icons/shield.7fcf214bcb62.svg Extra security: whole device protection, multi-hop routing & more (40x45, below fold)
Mozilla Ads moz24-footer-advertising-logo https://www.mozilla.org/media/img/logos/mozilla/ads/Mozilla_Ads_Logo.6ed26d0eac2b.svg Add trust to your ad buy. Learn more about Mozilla A (250x33, below fold)
visual-evidence / ai / visual
Integration Logos visual pattern
A visual asset performs trust work on the page.
visual assettrustintegration_logo
Evidence
Mozilla m24-c-navigation-logo-image https://www.mozilla.org/media/img/logos/m24/lockup-black.f2ddba3f0724.svg Menu Products Close Products menu Firefox browsers Mozilla VPN Mozilla (100x24, above fold)
visual-evidence / ai / visual
Compliance / Security Badge visual pattern
A visual asset performs trust work on the page.
visual assettrustcompliance_security_badge
Evidence
Mozilla Ads moz24-footer-advertising-logo https://www.mozilla.org/media/img/logos/mozilla/ads/Mozilla_Ads_Logo.6ed26d0eac2b.svg Add trust to your ad buy. Learn more about Mozilla A (250x33, below fold)
visual-evidence / ai / visual
Integration Logos visual pattern
A visual asset performs trust work on the page.
visual assettrustintegration_logo
Evidence
Mozilla m24-c-navigation-logo-image https://www.mozilla.org/media/img/logos/m24/lockup-black.f2ddba3f0724.svg Menu Products Close Products menu Firefox browsers Mozilla VPN Mozilla (100x24, above fold)
visual-evidence / ai / visual
UI Mockup visual pattern
A visual asset performs proof work on the page.
visual assetproofui_mockup
Evidence
Mozilla m24-c-navigation-logo-image https://www.mozilla.org/media/img/logos/m24/lockup-black.f2ddba3f0724.svg Menu Products Close Products menu Firefox browsers Mozilla VPN Mozilla (100x24, above fold)
visual-evidence / ai / visual
Workflow Diagram visual pattern
A visual asset performs orientation work on the page.
visual assetorientationworkflow_diagram
Evidence
mzp-c-picto-image https://www.mozilla.org/media/img/logos/tabstack/logo-tabstack.4551b75d8e6b.svg Tabstack Connect your apps to the web with reliable automation and turn live web p (64x64, below fold)
visual-evidence / ai / visual
Compliance / Security Badge visual pattern
A visual asset performs trust work on the page.
visual assettrustcompliance_security_badge
Evidence
Mozilla Ads moz24-footer-advertising-logo https://www.mozilla.org/media/img/logos/mozilla/ads/Mozilla_Ads_Logo.6ed26d0eac2b.svg Add trust to your ad buy. Learn more about Mozilla A (250x33, below fold)
visual-evidence / ai / visual
Integration Logos visual pattern
A visual asset performs trust work on the page.
visual assettrustintegration_logo
Evidence
Mozilla m24-c-navigation-logo-image https://www.mozilla.org/media/img/logos/m24/lockup-black.f2ddba3f0724.svg Menu Products Close Products menu Firefox browsers Mozilla VPN Mozilla (100x24, above fold)
visual-evidence / ai / visual
UI Mockup visual pattern
A visual asset performs proof work on the page.
visual assetproofui_mockup
Evidence
Mozilla m24-c-navigation-logo-image https://www.mozilla.org/media/img/logos/m24/lockup-black.f2ddba3f0724.svg Menu Products Close Products menu Firefox browsers Mozilla VPN Mozilla (100x24, above fold)
visual-evidence / ai / visual
Compliance / Security Badge visual pattern
A visual asset performs trust work on the page.
visual assettrustcompliance_security_badge
Evidence
Trustworthy AI, Common Voice, Federated Learnings. https://www.mozilla.org/media/cms/images/careers-1-desktop-432.2e16d0ba.fill-230x345.jpg (216x324, below fold)
visual-evidence / ai / visual
Integration Logos visual pattern
A visual asset performs trust work on the page.
visual assettrustintegration_logo
Evidence
Mozilla m24-c-navigation-logo-image https://www.mozilla.org/media/img/logos/m24/lockup-black.f2ddba3f0724.svg Menu Products Close Products menu Firefox browsers Mozilla VPN Mozilla (100x24, above fold)
visual-evidence / ai / visual
UI Mockup visual pattern
A visual asset performs proof work on the page.
visual assetproofui_mockup
Evidence
Mozilla m24-c-navigation-logo-image https://www.mozilla.org/media/img/logos/m24/lockup-black.f2ddba3f0724.svg Menu Products Close Products menu Firefox browsers Mozilla VPN Mozilla (100x24, above fold)
conversion / ai / conversion
Missing primary CTA
The page lacks a clearly detected primary conversion path.
conversion gap
Risk: Visitors may not know the next action.
Evidence
No primary CTA candidate detected.
conversion / ai / conversion
Missing primary CTA
The page lacks a clearly detected primary conversion path.
conversion gap
Risk: Visitors may not know the next action.
Evidence
No primary CTA candidate detected.
conversion / ai / conversion
Missing primary CTA
The page lacks a clearly detected primary conversion path.
conversion gap
Risk: Visitors may not know the next action.
Evidence
No primary CTA candidate detected.
visual-evidence / ai / visual
Hero / Primary Visual visual pattern
A visual asset performs conversion work on the page.
visual assetconversionhero_product_screenshot
Evidence
mzp-c-split-media-asset https://www.mozilla.org/media/cms/images/monitor-landing-flat.width-800.png (536x344, above fold)
visual-evidence / ai / visual
Hero / Primary Visual visual pattern
A visual asset performs conversion work on the page.
visual assetconversionhero_product_screenshot
Evidence
A group of thinkers sitting in a circle on the floor sharing ideas. https://www.mozilla.org/media/img/mozorg/about/m24/manifesto-1440.b2760843f3f8.jpg (1376x590, above fold)
visual-evidence / ai / visual
Background Decoration visual pattern
A visual asset performs decoration work on the page.
visual assetdecorationabstract_decoration
Risk: Decorative visual may not support a buyer claim.
Evidence
c-simple-header Choose your language or locale to browse Mozilla.org It is available in the following languages: (1280x203, above fold)
visual-evidence / ai / visual
Background Hero Image visual pattern
A visual asset performs emotion work on the page.
visual assetemotioneditorial_photo_hero
Evidence
c-manage Managing your digital footprint in a data-driven world Uncover the ways your personal information is tracked and shared, and take steps to protect your identity and digita (1440x382, above fold)
visual-evidence / ai / visual
Icon / SVG System visual pattern
A visual asset performs brand work on the page.
visual assetbrandicon_system
Evidence
A firefox turning off a switch. https://www.mozilla.org/media/cms/images/3.2e16d0ba.fill-600x480.svg (448x358, below fold)
visual-evidence / ai / visual
Icon / SVG System visual pattern
A visual asset performs brand work on the page.
visual assetbrandicon_system
Evidence
Download Firefox Firefox is no longer supported on Windows 8.1 and below. Please download Firefox ESR (Extended Support Release) to use Firefox. Download Firefox ESR 64-bit Downloa (16x16, above fold)
Add trust to your ad buy. Learn more about Mozilla Ads (16x16, below fold)
visual-evidence / ai / visual
Icon / SVG System visual pattern
A visual asset performs brand work on the page.
visual assetbrandicon_system
Evidence
Add trust to your ad buy. Learn more about Mozilla Ads (16x16, below fold)
visual-evidence / ai / visual
Icon / SVG System visual pattern
A visual asset performs brand work on the page.
visual assetbrandicon_system
Evidence
Add trust to your ad buy. Learn more about Mozilla Ads (16x16, below fold)
visual-evidence / ai / visual
Background Decoration visual pattern
A visual asset performs decoration work on the page.
visual assetdecorationabstract_decoration
Risk: Decorative visual may not support a buyer claim.
Evidence
gradient-text One login. Everything Mozilla. (329x79, below fold)
c-protect Protect your digital footprint Take back control of your data Scan Now (1440x470, below fold)
visual-evidence / ai / visual
Background Decoration visual pattern
A visual asset performs decoration work on the page.
visual assetdecorationabstract_decoration
Risk: Decorative visual may not support a buyer claim.
Evidence
m24-c-cta See all open positions (329x38, below fold)
visual-evidence / ai / visual
Unclassified Visual visual pattern
A visual asset performs unknown work on the page.
visual assetunknownunknown_visual
Evidence
mzp-c-split-media-asset https://www.mozilla.org/media/cms/images/monitor-cta.width-800.png (394x278, below fold)
visual-evidence / ai / visual
Unclassified Visual visual pattern
A visual asset performs unknown work on the page.
visual assetunknownunknown_visual
Evidence
A waving red panda. https://www.mozilla.org/media/cms/images/1.2e16d0ba.fill-1200x600.png (1028x514, below fold)